Closing down Cuddli, an online dating app having geeks with 100k users


Closing down Cuddli, an online dating app having geeks with 100k users

Robert are the brand new co-inventor of Cuddli, a matchmaking application having geeks. Brand new business are found in the All of us nevertheless they had its invention group in the Croatia. Media keeps became brand new app to 100k pages but a combo out-of a tiny business in addition to their inability so you’re able to monetize brand new app pushed this new startup to close off off.

Hey Robert! What’s your own records, and you can preciselywhat are your currently concentrating on?

I spent 13 ages at Microsoft, performing my personal way-up from a technical publisher to fundamentally running It for, and you can revealing towards direct regarding, Microsoft Research Asia when you’re way of living and dealing inside Beijing.

If this is actually time for you to get-off Beijing, I decided to get off Microsoft and you will opt for a major international MBA in the Netherlands. To own the main system, I found myself a move scholar at INCAE when you look at the Costa Rica in which I got a course in entrepreneurship and capital raising. Throughout you to group, I experienced extremely thinking about the potential for leverage my personal app enjoy on a business, in addition to arrangements for Cuddli began to grab shape. We handled Cuddli into the party before stop out of 2016. We were tall bootstrappers and remaining Cuddli real time through absolute push of tend to, nevertheless never found a large adequate field.

We already work as an older pointers protection designer on County away from Arizona. As it works out, I read a lot from the safeguards remaining profiles of your software secure. However, this was a restricted go out gig, it’s wrapping up, and benefit has seem to only collapsed in the middle of good Coronavirus pandemic. I have my next role in-line following this (in theory), however, inquire me personally again in some weeks when it panned aside or if I am even still alive. And, in the event the airline world previously gets working again (as i make this, around the globe air-traffic try going on the an entire ground stop), We let someone book trips employing miles and issues within my company AwardCat.

Just what inspired you to definitely begin Cuddli?

We wasn’t solitary once i moved to The netherlands first off my MBA, but the relationship ended just after We gone to live in Europe. We become playing with relationships applications and also the consumer experience are (and you may remains) incredibly hard. The fundamental business structure out of freemium dating programs (which is the vast majority of the markets) is to try to introduce rubbing and you can charges users to eradicate it. It fundamentally puts new key desire of pages (appointment some one) within chance into relationship app’s business design.

I thought there clearly was a better way to construct a dating application and you may come from a business angle to the state (by the way, so it audio analytical but is actually a fundamental mistake). Can you imagine a matchmaking application, in extremely construction, got aimed appeal towards profiles? That has been might idea within the undertaking Cuddli: it come having a business idea (that we nevertheless envision is a good you to definitely) and you may did backward away from you to definitely into the finding an industry, rather than starting with a motivated group of users and you can shopping for a workable business model after that.

I additionally needed views of traders. It raised all types of (valid) issues with matchmaking software, such as the audience constantly changing, associate turn (anybody had no need to continue using an application once they met), etcetera. I fixed to have most of those throughout the application design.

Just how do you construct it?

We went to visit my friend Steve when you look at the Croatia. We both was born in the brand new Seattle area however, he dropped in love with a great Croatian lady and you can wound-up moving indeed there. We were these are my personal matchmaking frustrations, the company tip, as well as the volatile development of Tinder therefore felt like that people was basically probably make so it question.


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